Michele Meloni
Contact ↗
Product & UX/UI DesignMilan · Italy

I make complex digital systemsclearer and easier to use.

UX/UI Manager and multidisciplinary designer. I turn business needs, technical constraints and user needs into coherent digital products.

Current role
UX/UI Manager · Allianz Italia
Experience
20+ years in digital design
Focus
Enterprise services and design systems
Selected work

Professional experience

The companies and projects that have shaped my career.

Three roles from my professional experience, presented through context, responsibilities, design decisions and real project work.

Case study A

Reducing complexity in insurance underwriting.

UX/UI direction and oversight for digital tools used by the agency network, designed to make workflows more consistent, efficient and easy to understand.

Context

Different products, rules and processes coexist within an ecosystem used every day by agents and internal stakeholders.

My contribution

I turn business needs into user-centered solutions, define workflows and coordinate delivery with technical teams and project stakeholders.

Design outcome

Workflows, hierarchies and components defined across different tools and products, supported by ongoing UX/UI oversight and coordination with technical teams and stakeholders.

Selected product evidence

One ecosystem spanning products, content and campaigns.

Four selected examples show different layers of the same system: insurance configuration, information, editorial storytelling and acquisition.

01 · Product ecosystemDifferent products, one coherent digital language.

The Ultra Impresa dashboard and Allianz Lithium microsite show how components, hierarchies and calls to action adapt to different products and goals.

02 · Digital communicationFrom editorial storytelling to the purchase journey.

The Olympic & Paralympic Games microsite and the public Lithium experience represent two directions: editorial content and digital product configuration.

Selected product scope07
  • Allianz agency tools
  • Allianz Ultra Impresa
  • Allianz Ultra Salute
  • Casa e Patrimonio
  • Allianz Motor
  • Fastquotatori Light
  • Lead collection Allianz.it

Case study B

Reliable interfaces for complex environments.

Designing workflows, wireframes and prototypes for embedded systems, industrial applications and banking processes.

AutomotiveYamaha · Piaggio
IndustrialCNH Industrial
BankingIntesa Sanpaolo
ApproachUnderstand
→ Structure
→ Validate

Selected interface evidence

From full project boards to individual interfaces.

The original portfolio pages are intentionally excluded. Only project screens are shown here, extracted without altering their content, proportions or hierarchy.

Industrial · CNH / New HollandOn-board computer for agricultural machinery.

Two HMI views bring operating parameters, machine status and controls together in a structure designed to remain readable during use.

Banking · Intesa SanpaoloA workbench for complex banking workflows.

Dashboard, case assignment and messaging show how the system remains consistent across different information levels and tasks.

Responsibilities

Requirements analysis, experience definition, UI design and solution prototyping.

Value

Wireframes, prototypes and interfaces organize operating parameters, cases and messaging while maintaining clarity, precision and consistency across all three contexts.

Case study C

Building coherence through digital transformation.

UX/UI design for mobile and web applications, user-needs analysis, design team coordination and quality oversight.

EcosystemWind digital

Websites, apps and activation journeys brought into a recognizable design language through visual guidelines, team coordination and quality oversight.

01

User needs and navigation flows

02

Visual guidelines and branding

03

Design coordination and quality

Five selected interfaces

From commercial storefront to everyday account management.

Five examples, organized by scale, show the work delivered over five years: web ecosystem, digital activation and a family of mobile products.

Wind · Web ecosystemView full size ⤢
A commercial homepage designed as a system, bringing offers, services and content together while maintaining recognition and orientation.
Dwind · Digital activationView full size ⤢
The full-page view shows continuity across service storytelling, benefits, instructions and conversion.

Mobile product family

Different products, one recognizable visual language.

The screens are presented as a product family, highlighting consistency, brand variations and functional organization without relying on decorative mockups.

Independent & personal work

Personal projects and independent commissions, each with a story of its own.

A space distinct from my in-house career: self-initiated products and work delivered directly for independent clients.

Independent clients
D-House · D-House Academy · Pattern Group · Sureskins · Miele di Sardegna
Personal projects
Android Blog Italia · Patenti in cuffia · KIKU · Promptario · GamesCafe

Independent clients

Direct collaborations, identities and experiences created outside in-house roles.

Independent client · 01

Three identities, one visual ecosystem able to shift tone.

D-House, D-House Academy and Pattern Group brought together in one narrative: from Milano Design Week to education and corporate communications.

One system, three voices

Each brand retains a recognizable voice: experimental for D-House, aspirational for the Academy and institutional for Pattern Group.

Applications

Campaigns, social content, invitations and corporate communications show how each identity adapts to different audiences and goals.

01

D-House · Milano Design Week

An event identity that shifts material, scale and format.

The selection connects the material-led visual developed with Kornit and Sangi for 2026 with D-House Circle, Dinamica and the 2025 spatial concept for Labyrinthe des Jeux.

Focus
Key visual · Event campaign
Output
Invitations · Social · Program · Concept
Milano Design Week 2026Key visual · D-House × Kornit
Foot Print EXPEvent invitation · Sangi Materia
D-House CircleProgram and invitation · 2025
DinamicaOpening breakfast · 2025
2025 · Spatial concept
Labyrinthe des Jeux: from spatial concept to event communications.

The chequerboard render documents the installation’s initial idea and complements the invitation, showing the transition from concept to space and visual system.

Labyrinthe des JeuxSpatial concept · 2025
02

D-House Academy

Education becomes an experience focused on the future of fashion.

Two recent systems show continuity across generative imagery, fashion technology, event communications and social content.

Focus
Campaign concept · Visual system
Output
Event · Social content
AI Meets FashionVisual system · 2026
Future Fashion ExperienceEvent campaign · 2026
03

Pattern Group

Corporate communications with a more editorial presence.

The system becomes more measured and institutional, while maintaining recognition across sustainability reporting and corporate event communications.

Focus
Editorial · Corporate design
Output
Report · Event communication
View on the client's websitepatterngroup.it
Sustainability 2025Corporate reporting
LEED PlatinumCorporate event · 2026

Independent client · 02

Renewing the digital presence of an Italian tannery.

An ongoing project combining website, corporate storytelling and visual content to make the Sureskins identity more contemporary while preserving its connection to materials and manufacturing.

Visit websitesureskins.it

Website and information architecture

Reorganizing the web presence around company history, manufacturing processes, sustainability, collections and updates.

Content

Updating collections and building a coherent visual language across photography, product and corporate storytelling.

Continuity

Post-launch maintenance and refinement, with targeted improvements to content and website functionality.

WebsiteHomepage · 2026
Brand contentSocial system
CollectionsFW26 · Digital catalogue

Independent client · 03

A label system, from jar to lid.

Two visual directions for thistle honey, adapted to horizontal and round formats through a warm palette and iconography closely connected to the product.

Hierarchy

Brand, variety and illustration are organized to remain recognizable even at the small scale of the jar.

Coordinated formats

Jar and lid labels retain the same level of recognition across both visual directions.

Label systemHorizontal formats · Round labels

Personal projects

Products born from personal ideas and developed from identity through experience.

Personal project · 01

From an idea to a growing digital publication.

Concept, development and management of an Android-focused publication spanning product, content, community and external relations.

20.000+daily visits
5.000registered users
2013sold to Ulisse Press

A personal project that became a full-scale exercise in product vision, execution, SEO, editorial operations and growth.

Personal project · 02

Education · Audio-first · Web · Mobile

Patenti in cuffia

A free, listening-first ecosystem for studying the theory behind Italian A and B driving licences: 36 lessons, reference texts, a continuous player and 7,106 official exam questions, delivered consistently across web and app.

Challenge
Make study more accessible and easier to fit into everyday life.
Contribution
Concept · Brand · Product design · UX/UI
Status
Live product
Explore projectpatentiincuffia.it
Web experienceAudio course · Quizzes · Archive
Home
Lessons
Quiz

Personal project · 03

Native iOS app · SwiftUI · Translation · Travel technology

KIKU

A personal interpreter for Italian, Japanese and English, designed for real conversations and travel: voice input, natural translation, Face-to-Face mode, offline phrases and a shared space for itinerary planning and trip preparation.

Challenge
Help people communicate and find their way while traveling without breaking the flow of human interaction.
Contribution
Concept · Product design · UX/UI · Prototyping
Status
Native iOS beta in development
Home · Voice & travel
Conversation · Turn-taking
Travel · Itinerary & offline

Personal project · 04

AI tools · Editorial product · Web platform

Promptario

An Italian library of ready-to-adapt AI prompts, scripts and automations. The project organizes practical resources, guides and use cases in a public catalog designed to turn an idea into a concrete result.

Challenge
Turn AI experimentation into understandable, reusable tools.
Contribution
Concept · Brand · Product design · UX/UI · Editorial system
Status
Public platform, actively evolving
Visit projectpromptario.it
Product experienceCatalog · Search · Guides
Brand systemPractical AI, without unnecessary jargon

Personal project · 05

Editorial media · Brand system · Streaming · Social

GamesCafe

An editorial project focused on gaming culture, built as a recognizable system across website, streaming, social media, YouTube and podcast. The identity creates continuity across information, entertainment and community.

Challenge
Create a consistent voice across different formats and channels without losing recognition.
Contribution
Brand identity · Visual system · Social · Streaming · Editorial design
Status
Active editorial project
Visit projectgamescafe.it
Brand identityLogo system · 2024
Channel systemYouTube · Streaming
Editorial formatSocial content · 2025

Profile

My work brings business, people and technology together.

I started in graphic and web design. Today I lead the design of enterprise digital services, with the same focus on clarity, detail and quality of execution.

I have worked across telecommunications, banking, automotive, industrial and insurance. This experience allows me to move from the big picture to the precise definition of workflows, interactions and interfaces.

I work with stakeholders and technical teams to turn constraints and goals into shared design decisions that can be implemented effectively.

  1. 01Understand

    People, context, goals and constraints.

  2. 02Structure

    Workflows, priorities and experience architecture.

  3. 03Align

    Business, design and technology around shared decisions.

  4. 04Deliver

    Quality and consistency through implementation.

Capabilities

Capabilities that work together.

Product direction

  • Product & Service Design
  • Design Leadership
  • Stakeholder alignment

Experience design

  • User research
  • Information architecture
  • Interaction design

Interface systems

  • Design systems
  • Prototyping
  • Visual design

Delivery

  • Figma
  • Adobe Creative Suite
  • HTML · CSS · JavaScript

Experience

Over twenty years in digital design.

A career spanning visual design, web, digital products and UX/UI leadership.

Download CV ↓

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