Michele Meloni
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Product & UX/UI DesignMilan · Italy

I make complex digital systemsclearer and easier to use.

UX/UI Manager and multidisciplinary designer. I turn business needs, technical constraints and user needs into coherent digital products.

Current role
UX/UI Manager · Allianz Italia
Experience
20+ years in digital design
Focus
Enterprise services and design systems
Selected work

Professional experience

The companies and projects that have shaped my career.

Three roles from my professional experience, presented through context, responsibilities, design decisions and real project work.

Case study A

Reducing complexity in insurance underwriting.

UX/UI direction and oversight for digital tools used by the agency network, designed to make workflows more consistent, efficient and easy to understand.

Challenge

Different products, rules and processes coexist within an ecosystem used every day by agents and internal stakeholders.

Process

I turn business needs into user-centered solutions, define workflows and coordinate delivery with technical teams and project stakeholders.

Outcome

Workflows, hierarchies and components defined across different tools and products, supported by ongoing UX/UI oversight and coordination with technical teams and stakeholders.

Selected product evidence

One ecosystem spanning products, content and campaigns.

Six selected examples show different layers of the same system: insurance configuration, information, editorial product, process and acquisition.

01 · Product ecosystemDifferent products, one coherent digital language.

La dashboard Ultra Impresa e il fastquote pubblico Allianz Lithium mostrano come componenti, gerarchie e call to action si adattino a prodotti e obiettivi diversi.

02 · Editorial productX-News: information and tools in one environment.

The project connects navigation, editorial hierarchy, saved content, tools and responsive continuity for the Allianz network.

03 · UX processFast Quote Home: from requirements to the insurance journey.

The colour wireframe documents one policy-customisation stage: home selection, progress and the advice request remain clear within the same step.

04 · Digital communicationFrom editorial storytelling to the purchase journey.

Il minisito Olympic & Paralympic Games e la campagna Lithium mostrano due direzioni complementari: contenuto editoriale e comunicazione digitale dell’offerta.

Selected product scope07
  • Allianz agency tools
  • Allianz Ultra Impresa
  • Allianz Ultra Salute
  • Casa e Patrimonio
  • Allianz Motor
  • Fastquotatori Light
  • Lead collection Allianz.it

Case study B

Reliable interfaces for complex environments.

Designing workflows, wireframes and prototypes for embedded systems, industrial applications and banking processes.

AutomotiveYamaha · Piaggio
IndustrialCNH Industrial
BankingIntesa Sanpaolo
ApproachUnderstand
→ Structure
→ Validate

Selected interface evidence

From full project boards to individual interfaces.

The original portfolio pages are intentionally excluded. Only project screens are shown here, extracted without altering their content, proportions or hierarchy.

Industrial · CNH / New HollandOn-board computer for agricultural machinery.

Two HMI views bring operating parameters, machine status and controls together in a structure designed to remain readable during use.

Banking · Intesa SanpaoloA workbench for complex banking workflows.

Dashboard, case assignment and messaging show how the system remains consistent across different information levels and tasks.

Challenge

Embedded, industrial and banking systems bring different parameters and activities into environments where ambiguity and errors carry a high cost.

Process

Requirements analysis, experience definition, UI design and solution prototyping.

Outcome

Wireframes, prototypes and interfaces organize operating parameters, cases and messaging while maintaining clarity, precision and consistency across all three contexts.

Case study C

Building coherence through digital transformation.

UX/UI design for mobile and web applications, user-needs analysis, design team coordination and quality oversight.

EcosystemWind digital

Websites, apps and activation journeys brought into a recognizable design language through visual guidelines, team coordination and quality oversight.

01

User needs and navigation flows

02

Visual guidelines and branding

03

Design coordination and quality

Challenge

A changing ecosystem where web, apps and campaigns had to evolve without losing clarity or recognition.

Process

Needs analysis, workflow and interface design, visual guidelines and ongoing coordination of the design team.

Outcome

A shared digital language across touchpoints, supporting products, activations and communication with greater continuity.

Nine selected interfaces

From commercial storefront to everyday account management.

Nine examples, organised by scale, show the work delivered over five years: web ecosystem, responsive campaigns, UX process, digital activation and a family of mobile products.

Wind · Web ecosystemView full size ⤢
A commercial homepage designed as a system, bringing offers, services and content together while maintaining recognition and orientation.
Wind · Responsive campaignView full size ⤢
The same offer is recomposed across desktop and mobile while preserving the campaign message, hierarchy and recognition.
Dwind · Digital activationView full size ⤢
The full-page view shows continuity across service storytelling, benefits, instructions and conversion.
Wind · Mobile UX processView full size ⤢
The transition from concept to annotated wireframe makes decisions about account status, filters, information levels and navigation behaviour visible.

Mobile product family

Different products, one recognizable visual language.

The screens are presented as a product family, highlighting consistency, brand variations and functional organization without relying on decorative mockups.

Independent & personal work

Personal projects and independent commissions, each with a story of its own.

A space distinct from my in-house career: self-initiated products and work delivered directly for independent clients.

Independent clients
D-House · D-House Academy · Pattern Group · Sureskins · Miele di Sardegna
Personal projects
Android Blog Italia · Patenti in cuffia · KIKU · Memora · Promptario · GamesCafe · File exchange · Website monitoring · Travel Hub · Rai no Kuni

Independent clients

Direct collaborations, identities and experiences created outside in-house roles.

Independent client · 01

Three identities, one visual ecosystem able to shift tone.

D-House, D-House Academy and Pattern Group brought together in one narrative: from Milano Design Week to education and corporate communications.

Challenge

Bringing innovation, education and corporate communication together without flattening the identities of D-House, Academy and Pattern Group.

Process

Each brand retains a recognizable voice: experimental for D-House, aspirational for the Academy and institutional for Pattern Group.

Outcome

Campaigns, social content, invitations and corporate communications show how each identity adapts to different audiences and goals.

01

D-House · Milano Design Week

An event identity that shifts material, scale and format.

The selection connects the material-led visual developed with Kornit and Sangi for 2026 with D-House Circle, Dinamica and the 2025 spatial concept for Labyrinthe des Jeux.

Focus
Key visual · Event campaign
Output
Invitations · Social · Program · Concept
Milano Design Week 2026Key visual · D-House × Kornit
Foot Print EXPEvent invitation · Sangi Materia
D-House CircleProgram and invitation · 2025
DinamicaOpening breakfast · 2025
2025 · Campaign system
Hands-On Innovation: one material-led visual across web and social.

The sculptural garment becomes the centre of a system designed to work as both a digital hero and vertical editorial content.

Hands-On InnovationWeb key visual · 2025
Hands-On InnovationSocial campaign · 2025
2025 · Spatial concept
Labyrinthe des Jeux: from spatial concept to event communications.

The chequerboard render documents the installation’s initial idea and complements the invitation, showing the transition from concept to space and visual system.

Labyrinthe des JeuxSpatial concept · 2025
02

D-House Academy

Education becomes an experience focused on the future of fashion.

Two recent systems show continuity across generative imagery, fashion technology, event communications and social content.

Focus
Campaign concept · Visual system
Output
Event · Social content
AI Meets FashionVisual system · 2026
Future Fashion ExperienceEvent campaign · 2026
Future Fashion ExperienceEvent and installation
03

Pattern Group

Corporate communications with a more editorial presence.

The system becomes more measured and institutional, while maintaining recognition across sustainability reporting and corporate event communications.

Focus
Editorial · Corporate design
Output
Report · Event communication
View on the client's websitepatterngroup.it
Sustainability 2025Corporate reporting
LEED PlatinumCorporate event · 2026

Independent client · 02

Renewing the digital presence of an Italian tannery.

An ongoing project combining website, corporate storytelling and visual content to make the Sureskins identity more contemporary while preserving its connection to materials and manufacturing.

Visit websitesureskins.it

Challenge

Modernising the tannery’s digital presence while preserving its connection to materials, production and company history.

Process

Restructuring the architecture and building a consistent language across photography, collections, sustainability and corporate storytelling.

Outcome

A coordinated web and social system, maintained and refined over time through content and focused improvements to the experience.

WebsiteHomepage · 2026
Brand contentSocial system
CollectionsFW26 · Digital catalogue

Independent client · 03

A label system, from jar to lid.

Two visual directions for thistle honey, adapted to horizontal and round formats through a warm palette and iconography closely connected to the product.

Challenge

Making the brand, variety and product character recognisable even at the small scale of the jar.

Process

Exploring two visual directions through colour, hierarchy and iconography immediately connected to thistle honey.

Outcome

A coordinated body-and-lid system that preserves legibility and recognition across both visual directions.

Label systemHorizontal formats · Round labels

Personal projects

Products born from personal ideas and developed from identity through experience.

Personal project · 01

From an idea to a growing digital publication.

Concept, development and management of an Android-focused publication spanning product, content, community and external relations.

Challenge

Building an authoritative and accessible Italian reference point for a still-emerging mobile platform.

Process

Product concept, development, SEO, editorial direction, community management and relationships across the technology ecosystem.

Outcome

A publication that reached more than 20,000 daily visits and 5,000 registered users, acquired by Ulisse Press in 2013.

20.000+daily visits
5.000registered users
2013sold to Ulisse Press

A personal project that became a full-scale exercise in product vision, execution, SEO, editorial operations and growth.

Personal project · 02

Education · Audio-first · Web · PWA · Mobile

Patenti in cuffia

Un ecosistema gratuito per studiare la teoria delle Patenti A e B ascoltando: 36 lezioni, testi consultabili, player continuo, 7.106 quiz ministeriali e un archivio che collega dubbi, errori e ripasso in un’esperienza coerente tra sito e app.

Challenge
Make study more accessible and easier to fit into everyday life.
Contribution
Concept · Brand · Product design · UX/UI
Status
Live product
Explore projectpatentiincuffia.it
Learning systemListen · Check · Revise · Archive
Home
Lessons
Quiz

Personal project · 03

Native iOS app · SwiftUI · Translation · Travel technology

KIKU

A personal interpreter for Italian, Japanese and English, designed for real conversations and travel: voice input, natural translation, Face-to-Face mode, offline phrases and a shared space for itinerary planning and trip preparation.

Challenge
Help people communicate and find their way while traveling without breaking the flow of human interaction.
Process
Concept · Product design · UX/UI · Prototyping
Outcome
Native iOS beta in development
Home · Voice & travel
Conversation · Turn-taking
Translation · Context & tone

Personal project · 04

AI tools · Editorial product · Web platform

Promptario

An Italian library of ready-to-adapt AI prompts, scripts and automations. The project organizes practical resources, guides and use cases in a public catalog designed to turn an idea into a concrete result.

Challenge
Turn AI experimentation into understandable, reusable tools.
Process
Concept · Brand · Product design · UX/UI · Editorial system
Outcome
Public platform, actively evolving
Visit projectpromptario.it
Product experienceCatalog · Search · Guides
Brand systemPractical AI, without unnecessary jargon

Personal project · 05

iOS app · Photo library · Privacy-first · Interaction design

Memora

An iOS app for reviewing photos, videos and duplicates through explicit decisions, side-by-side comparison and control before any deletion. Analysis stays on device, while the journey separates exploration, decision-making and final review.

Challenge
Reduce the anxiety caused by automatic cleanup and make every choice understandable before it changes the library.
Contribution
Product strategy · Competitive audit · UX/UI · Prototyping · iOS implementation
Status
Private beta · Device testing in progress
Library · Overview
Decision · Keep or remove
Filters · Review status

Personal project · 06

Editorial product · UX/UI · Brand system · Streaming

GamesCafe

The editorial project dedicated to gaming culture has been redesigned as a modular magazine: clearer hierarchy, distinct journeys for articles, guides and video, and a visual system that extends from the website to social and streaming channels.

Challenge
Bring quick news, long-form features, guides and video together without turning the website into an undifferentiated archive.
Contribution
Brand direction · Information architecture · UX/UI · Editorial design · WordPress theme
Status
New staging layout · Real content migrated
Visit projectgamescafe.it
Magazine experienceHomepage · Editorial modules · 2026
Cross-channel systemWeb · Editorial covers · Sharing

Personal project · 07

Digital product · File exchange · Service design

File exchange

A private product for managing deliveries, collections and clients through temporary links, notifications and an immediate view of available storage. The experience separates Michele’s operational needs from the simpler journey required by recipients.

Challenge
Replace email attachments and generic services with a clear, controlled and recognizable delivery journey.
Process
Operational research · UX flows · UI design · Full-stack implementation
Outcome
Live product · Private access
Product workspaceDirection · Upload · Link creation
Receive workflowAccount-free uploads · Collection link
  1. 01Choose the direction

    Sending and receiving share the same language while keeping actions and expectations distinct.

  2. 02Reduce early decisions

    Advanced options remain available without slowing down link creation.

  3. 03End with a clear outcome

    Confirmation, link copying and notifications make the outcome and next step explicit.

Personal project · 08

Operations · Analytics · Automation · Data product

Website monitoring

Un centro operativo privato organizzato in quattro livelli: “Oggi” porta in primo piano eccezioni e priorità; “Analisi” riunisce stato dei progetti e andamento GA4; “Attività” e “Sistema” conservano cronologia, controlli e qualità delle fonti.

Challenge
Understand within seconds what needs attention by separating real issues, resolutions and data still awaiting verification.
Process
Information architecture · UX/UI · Data visualization · Front-end implementation
Outcome
Private operations center · Aggregate data
Today viewPriorità · Riepilogo · Notifiche
Analisi per progettoStato · Confronti · Andamento GA4
  1. 01Provide an answer immediately

    The “Today” view summarizes overall status, open issues and completed checks before any deeper analysis.

  2. 02Make issues actionable

    Priority, duration, rationale and next step turn every alert into an understandable decision.

  3. 03Preserve traceability

    Period, source and history stay attached to the data, with privacy thresholds built into the system.

Personal project · 09

Travel planning · Service design · Information architecture

Travel Hub

A private hub for orchestrating a multi-city journey: priorities, bookings, itinerary, logistics and guides share one interface designed for desktop planning and mobile reference. Status labels distinguish what is confirmed, estimated or still to be verified.

Challenge
Turn scattered sources and deadlines into a shared plan that stays readable and actionable throughout the journey.
Process
Service design · Information architecture · UX/UI · Front-end implementation
Outcome
Live private hub · Anonymized content
Desktop overviewArchitecture · Route · Status
Operational agendaSchermata desktop · Dati anonimizzati
Contextual guidesSchermata desktop · Interazione espansa
  1. 01Bring priorities to the surface

    The opening answers what needs attention immediately, before revealing itinerary detail.

  2. 02Separate certainty from uncertainty

    Confirmed, estimated and to-be-verified states remain explicit in both copy and operational labels.

  3. 03Design for the moment of use

    The same architecture supports desktop planning and quick reference while travelling.

Personal project · 10

Editorial universe · Brand identity · Publishing · Social

Rai no Kuni

A personal editorial project combining writing, visual identity, book design and launch communication. The system turns a narrative universe into a recognizable presence, from the illustrated volume to the social campaign.

Challenge
Connect the novel, its visual world and its promotional narrative without reducing the project to a single cover.
Contribution
Concept · Brand identity · Editorial design · Art direction · Launch system
Status
Volume and launch campaign in preparation
Editorial systemPaperback · Hardcover · Visual world
Launch narrativeTeaser · Sequenza · Social system

Profile

My work brings business, people and technology together.

I started in graphic and web design. Today I lead the design of enterprise digital services, with the same focus on clarity, detail and quality of execution.

I have worked across telecommunications, banking, automotive, industrial and insurance. This experience allows me to move from the big picture to the precise definition of workflows, interactions and interfaces.

I work with stakeholders and technical teams to turn constraints and goals into shared design decisions that can be implemented effectively.

  1. 01Understand

    People, context, goals and constraints.

  2. 02Structure

    Workflows, priorities and experience architecture.

  3. 03Align

    Business, design and technology around shared decisions.

  4. 04Deliver

    Quality and consistency through implementation.

Capabilities

Capabilities that work together.

Product direction

  • Product & Service Design
  • Design Leadership
  • Stakeholder alignment

Experience design

  • User research
  • Information architecture
  • Interaction design

Interface systems

  • Design systems
  • Prototyping
  • Visual design

Delivery

  • Figma
  • Adobe Creative Suite
  • HTML · CSS · JavaScript

Experience

Over twenty years in digital design.

A career spanning visual design, web, digital products and UX/UI leadership.

Download CV ↓

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